Purple shampoo on orange hair refers to the application of a purple-pigmented shampoo to neutralize brassy or unwanted orange tones in bleached, highlighted, or naturally orange hair. This technique is widely used to achieve cool, ash blonde, or icy platinum blonde hair colors.
The relevance of purple shampoo on orange hair lies in its ability to correct common hair color issues that arise when lightening or bleaching hair. Orange tones often appear as a result of melanin, the pigment that gives hair its color, being stripped away unevenly, leaving behind warmer, brassy tones. Purple shampoo utilizes color theory to counteract these unwanted tones by depositing cool, purple pigments, which effectively neutralize the orange undertones, creating a more balanced and desirable hair color.





